Lali & Cub was born from the warmth of motherhood and the tenderness of handmade love. Inspired by the bond between Lali — a mother — and her little Cub, our brand is a tribute to all the quiet, beautiful moments that make early childhood so magical.

Based in Pakistan, we work with expert artisans to create premium, made-to-order kidswear using the finest fabrics — soft on skin and kind to the earth. Every piece is crafted with intention: no mass production, no compromise on comfort.

At Lali & Cub, we believe that babyhood deserves slow fashion, gentle textures, and designs that hold memories. Whether it’s a first Eid outfit or a cozy everyday essential, we promise timeless pieces made with heart — for your little cub.

Inspired by our family. Made for yours.