Our Story

Lali & Cub was born from the warmth of motherhood and the tenderness of handmade love. Inspired by the bond between Lali — a mother — and her little Cub, our brand is a tribute to all the quiet, beautiful moments that make early childhood so magical.

Based in Pakistan, we work with expert artisans to create premium, made-to-order kidswear using the finest fabrics — soft on skin and kind to the earth. Every piece is crafted with intention: no mass production, no compromise on comfort.

At Lali & Cub, we believe that babyhood deserves slow fashion, gentle textures, and designs that hold memories. Whether it’s a first Eid outfit or a cozy everyday essential, we promise timeless pieces made with heart — for your little cub.

Inspired by our family. Made for yours.

Our Picks

The Lali Edit

Signature Lali & Cub—our essence, in every stitch. The Lali Edit is...

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    Slow Fashion

    Made slowly, worn sweetly. We choose quality over quantity, crafting pieces that last.

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    Handmade Care

    Every stitch tells a story. Our garments are lovingly crafted by skilled artisans.

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    Natural Materials

    Organic cotton, linen, and breathable fabrics that are gentle on delicate skin.

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    Heirloom Quality

    Designed to be treasured and passed down, creating memories that last generations.